The 2nd International Specialized Trade Fair “Bathroom & Kitchen” that took place in SC “Olimpiyskiy”, Moscow, on 6-8 September 2004, was a success. Held for the second consecutive year, the exhibition has enlarged for more than two and a half times, both in common square and number of participants. More than 80 Russian and foreign companies participated in the show. They presented over 220 brands from 24 foreign countries. Among the participants there were such companies as Fintorg – Gardenia Orchidea, KON Corporation, Interma, Bisazza, Centrobath, Sanitary Equipment Resource 2000, SunLion, Bagno Piu, Sanmix, Double Di Trade, Omikor, Kueppersbusch-Service, PSP-Farman, Santechtorg, Mofem-Teka, Only, Zack, Koh-i-Noor, Polymerstroyimport, Akva and others.
For 3 days of exhibition’s work over 7 000 specialists from 200 cities of Russia, the CIS and abroad were registered.
Wide and effective advertising campaign played very important purpose. It included a year-round advertising in more than 30 specialized editions, mailing of visitors’ invitation tickets to specialists, including 50 000 addresses, Internet advertising, radio & TV broadcasts , banners on the central highways of Moscow, billboards, electronic advertisement and other. This advertising campaign was held from October 2003 and attracted professional visitors, and visitors from different regions of Russia formed over 40% of total amount.
General profile: large wholesale and retail companies, designers, architects, construction and repair companies, hotel business representatives, real estate owners from all regions of Russia and the CIS.
*Here and further in the report the percents represent share from all interviewed visitors. The sum of percents in the table cells can be other than 100. It can be less than 100 (of the table shows inconsiderable or omitted answers), or more than 100 (if more than 1 answer were possible).
What kind of products represented at the fair are you interested in?
What is your authority in your company's perchase decision?
of exhibitors rate the visitors’ quality and quantity as “excellent” and “good”.
of participants are satisfied with the contacts established at the exhibition.
Michail Pumo, Director of Moscow representative office, Bisazza: «Undoubtedly, the most positive aspect of our participation in this trade fair is a target audience of designers and architects. I would like to note also a wide geography of visitors evidences about serious preliminary work of Organisers in the field of promotion of this exhibition even in the most distant regions of Russia.»
Sergei Manegin, Commercial Director, Double Di Trade: «We were pleasantly surprised and rejoiced at large amount of specialists (architects, constructors, designers) who visited the show and our stand; also we noticed that there were a lot of visitors from Russian regions - from Kaliningrad and west borders of Russia to Khabarovsk and Vladivostok. In percentage wise, Moscow visitors formed about 40% of total amount and other cities formed 60%. This is regarding our contacts.»
Natalia Polyakova, the Head of Marketing Department, KON Corporation: «This year the exhibition was very fruitful for our company. There were a lot of representatives from trade companies, construction companies, designers and architects and, which is the most important, final decision makers formed considerable amount of visitors (among them – directors, commercial directors, heads of departments). We have already received positive results. First contracts are concluded. We are carrying constructive negotiations with few large trade companies»
1000 & 1 TILE Ltd.
AKTIF METAL Aksesuar ve Armatur San. Ltd. Sti.
AKVA / TOMSKVODPROJECT
ARTICLES OF INTERIOR, Catalogue
AYDIN YAPI BUILDING MATERIALS
BAGNO PIU s.r.l.
BAI FU Co., Ltd
BELL RADO Trade House
BRAVO, Design Studio
BREST INDUSTRIAL COMPLEX FOR PRODUCTION OF BUILDING MATERIALS, JSC
CELIK BANYO Aksesuarlari
CERAMIC INDUSTRY ORAHOVICA J.S.C.
CHENGDU ZAIJIAN DECORATING MATERIALS
DOUBLE DI TRADE
EVROVOSTOCHNY TRADE HOUSE
EXPROM MEDIA, Publishing House
FINTORG – GARDENIA ORCHIDEA
FORMASTONE STUDIO / BALTIC STONE
FORMINA CONS. MATERIALS / ECE SERAMIK
FORMULA OF CONSTRUCTION, Magazine
FORNARA & MAULINI / GRUPPO CAVALLI
GERMANIA WERK KROME GmbH & Co. KG
GOKYILDIZ Tekstil ve Konfeksiyon San. Tic. Ltd. St
IDH «SPACE AND STYLE», Magazine
INTERIOR + DESIGN, Magazine
INTERMA JSC / INROST Group
KITCHEN & BATHROOM, Magazine
LIBRARY OF ARCHITECT AND DESIGNER / PLITKA AND KAMEN, Catalogue
MARVELL LINE, Co
MAXSTEP Co., Ltd
MEBEL OT PROIZVODITELYA, Publishing House
METAL FORM Metal ve Plastik San. ve Tic. Ltd. Sti. MIR NOVOSYOLA, Agency
MIR STROITELSTVA, Magazine
NASHA MEBEL, Publishing House
NEW HOUSE, Magazine
NEWSLETTER OF THE UNION OF ARCHITECTS, Magazine
NORMA, Advertising Information Agency
SANITARY EQUIPMENT RESOURCE 2000
SANMIX STC, Ltd.
SANTECHNIKA & INTERIOR DECORATING MATERIALS, Magazine & Catalogue
SEREN SERAMIK San. ve Tic. A.S.
STRON-TM – Construction. Arrangement. The New Technology, Magazine
TECHNOLOGII STROITELSTVA, Magazine
TERMINUS / MATERIC-AUTO Company
TYOPLYJ DOM, Magazine
UNIVERSAL STONE COMPANY
VIGLACERA Group – THANH TRI SANITARY WARE Co. Ltd.