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Statistics

List Of Presented Brands


VISITORS:

Wide and effective advertising campaign played very important purpose. It included a year-round advertising in more than 30 specialized editions, mailing of visitors’ invitation tickets to specialists, including 50 000 addresses, Internet advertising, radio & TV broadcasts , banners on the central highways of Moscow, billboards, electronic advertisement and other. This advertising campaign was held from October 2003 and attracted professional visitors, and visitors from different regions of Russia formed over 40% of total amount.

General profile: large wholesale and retail companies, designers, architects, construction and repair companies, hotel business representatives, real estate owners from all regions of Russia and the CIS.


Visitors' profile:

*Here and further in the report the percents represent share from all interviewed visitors. The sum of percents in the table cells can be other than 100. It can be less than 100 (of the table shows inconsiderable or omitted answers), or more than 100 (if more than 1 answer were possible).


What kind of products represented at the fair are you interested in?



What is your authority in your company's perchase decision?



Visitors' geography

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List Of Presented Brands


PARTICIPANTS' OPINION:

94%	of exhibitors rate the visitors’ quality and quantity as “excellent” and “good”.
71%	of participants are satisfied with the contacts established at the exhibition.

Michail Pumo, Director of Moscow representative office, Bisazza:
«Undoubtedly, the most positive aspect of our participation in this trade fair is a target audience of designers and architects. I would like to note also a wide geography of visitors evidences about serious preliminary work of Organisers in the field of promotion of this exhibition even in the most distant regions of Russia.»

Sergei Manegin, Commercial Director, Double Di Trade:
«We were pleasantly surprised and rejoiced at large amount of specialists (architects, constructors, designers) who visited the show and our stand; also we noticed that there were a lot of visitors from Russian regions - from Kaliningrad and west borders of Russia to Khabarovsk and Vladivostok. In percentage wise, Moscow visitors formed about 40% of total amount and other cities formed 60%. This is regarding our contacts.»

Natalia Polyakova, the Head of Marketing Department, KON Corporation:
«This year the exhibition was very fruitful for our company. There were a lot of representatives from trade companies, construction companies, designers and architects and, which is the most important, final decision makers formed considerable amount of visitors (among them – directors, commercial directors, heads of departments). We have already received positive results. First contracts are concluded. We are carrying constructive negotiations with few large trade companies»


How do you rate the quality of visitors?



What aims has your company achieved at the fair?

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