Promotion campaign – is a major instrument for attracting target audience. Results of the held fairs confirmed the appropriateness of taken strategy for developing our fairs. Visitors statisics and independent participants’ research served for the further improvement of all the preparatory stages of “Bathroom & Kitchen 2005”.
Promotion Campaign for “Bathroom & Kitchen 2005” includes:
Several stages of mailing during the year according to own database, covering Russia, the CIS & foreign countries.
One of them is a direct mailing of visitors’ invitation tickets to market specialists, including more than 50,000 big wholesale and retail companies, designers, architects, repair and construction companies as well as real estate owners all over Russia and the CIS.
Advertisements in more than 30 specialized editions of Moscow, St-Petersburg and Russian regions.
Advertising in the Internet on leading informational-search and thematic web-sites.
Advertisements at the sites of specialised editions.
VIP invitations to Ministries, Government Organizations and Embassies.
Electronic boards, billboards & banners on the main highways of Moscow.
Pre-show promotion through central Moscow radio-stations.
Pre-show promotion through Regional TV in the following cities: Saint-Petersburg, Ekaterinburg, Kazan, Krasnodar, Krasnoyarsk, Nizhni Novgorod, Omsk, Perm, Rostov-na-Donu, Samara, Saratov, Chelyabinsk.